PureLash Mascara - All New Formula!

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PureLash Volumizing Mascara

Updated formula!  Create expressive eyes with this lash builder!  Perfect for even the most sensitive eyes!

  • Gluten-Free Formula
  • Volumizes lashes
  • Cruelty-Free, no animal testing
  • Available in black.

 Discard mascara 3 months after opening.  If eyes become irritated discontinue use.


Ingredients:  Aqua, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin (organic), Myrica Pubescens (Bayberry) Fruit Wax, Pullulan (Edible Polymer), Glyceryl Caprylate, Oleic/ Linoleic/Linolenic Polyglycerides, Xanthan Gum, Simmondsia Chinensis (Jojoba) Seed Oil, 1 Sodium Hydroxide, Galactoarabina (Larch tree),  Iron Oxide CI 77499.


14 Reviews

  • 5
    PureLash Volumizing Mascara

    Published by Judy on 15th Mar 2021

    I had allergic reactions to 2 different kinds of mascara! Have been using UltraPure for years, but, never tried the mascara. I’m thrilled that it works great I’m not allergic to it! I was afraid I wouldn’t be able to use mascara anymore. Fabulous makeup!

  • 5
    BEST Mascara EVER

    Published by Angel on 23rd Jun 2016

    I adore Ultra Pure's Purelash mascara. It is super gentle and does not aggravate my many allergies. Along with not having to deal with burning, puffy eyes and an ensuing headache, I really like that it is light and can be built up depending on what look I'm going for. I just wish it was always available - seems like I run out at the same time they're sold out.

  • 4
    Great alternative to chemical products.

    Published by Unknown on 4th Nov 2014

    This mascara goes on a little lighter than I would like, but the fact that isn't harmful to me with chemicals and is soy-free (I'm allergic) makes up for it. If all those chemicals are what's needed to create that "fake lash look" than who needs it!

  • 5
    No more itchy eyes

    Published by J on 26th Dec 2013

    This was my first experience with natural mascara and instantly my eyes felt better. I no longer felt like I had something in my eyes all the time. The mascara goes on light, so I put on a few coats. It looks great and feels even better. I love how clean the ingredients are. I will keep buying this again!

  • 5
    Yay, Mascara Again!

    Published by Kim on 13th Aug 2013

    It is so great to be able to wear mascara again! This mascara does not flake, clump or smudge. It may go on lightly but that works for me and I can always add more if I want a heavier look. I am so thankful for your products!

  • 5
    Naturally Beautiful

    Published by Marnie on 25th Jul 2013

    This is an amazing light weight mascara that makes my eyelashes look natural but full! Love it!

  • 4
    Wonderful soy free/gluten free option!

    Published by Michele on 29th Jun 2013

    I really love this mascara! It helped my lashes grow back (after using steroids on my eyelids for eczema-not recommended by the way but sometimes necessary for me). I agree with other reviews that it isn't neccessaraly waterproof but I use it as a base layer ( a couple of coats helps) then use a small amount of waterproof mascara on the inner and outer upper lash and along my lower lash. My eczema has improved greatly along my eyelids since I started using this mascara.

  • 2

    Published by Unknown on 5th Apr 2013

    I wish it was longer lasting and more lengthening. I have to apply two coats and it still barely shows

  • 5

    Published by Romila on 2nd Mar 2013

    Finally found a soyfree mascara...also I have very sensitive eyes! I'm so glad I found this mascara with pure all natural ingredients! Thanks ULTRA PURE! LOVE IT!!!

  • 4
    Great for my sensitive eyes!

    Published by Kinzie_GA on 10th Dec 2012

    This is a fantastic mascara and I've tried a lot! It doesn't irritate my eyes which have been overly sensitive since eye surgery. Although they call it a 'tint' it does a more than respectable job darkening my lashes, I wish it made my lashes a bit thicker but regardless I'll be purchasing again!

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