After learning that all of the makeup I owned had genetically modified ingredients, dyes, and other junk I didn't want going on my skin, I found this website. Very satisfied with the eyeliners I purchased, smoke and espresso. They go on without any irritation, and look fantastic! Will definitely be ordering more in the future.

I received this order several days ago. I ordered the Blanc Eye Liner. The quality on the Eye Liner is amazing!

The best thing about this eyeliner is that I can wear it without having itchy eyes. I was not use to using a pencil eyeliner but it is so worth the adjustment to be able to wear eyeliner again.

I have been very happy with the eyeliner pencil that I ordered; it goes on smoothly and is the only liner that I have ever used that doesn't smudge under the eye area after application. At the end of the day, it still looks as good as it did when first applied. Also, the Noir color is not a harsh black. Will definitely re-order!

I have been loving this new soy free makeup that I got! It looks great on my eyes, and goes on smoothly. The color options are great, the perfect shade for me. A good price for such good makeup, I was impressed! The makeup I ordered got to me fast, too.

Having a soy free/gluten free option is just short of a miracle! I use Smoke which gives me a great natural look without looking too harsh. I can't say it stays on those days I have itchy, weepy allergy eyes but for every day its great!

I have been using this eyeliner (Noir) for years, and will use no other. My eyes used to burn and hurt after using products on them and after trying lots of different products I finally quit using eye make up. Then i found UltraPure, and thought i would give it another try. I'm so glad i did!

This product goes on smooth. I love it. I bought it in 2 colors the first time out and I am not disappointed that I did. All natural product that I am truly happy with.

I recently found out that I have a soy allergy and that all of my make-up has soy in it. I found this web site and ordered a mascara and Espresso eyeliner. I love the products!! I have been using Clinque make up exclusively for more than 30 years and was devastated to find out that I need to find something else. These products an amazing replacement. They are in the same class as Clinque, I purchased the espresso eyeliner but it is a bit dark and almost looks black on me. I have a fair complexion with green eyes. I love the quality and texture of it the eyeliner. It's not too hard or too soft. After using the mascara and espresso eyeliner for a few weeks without a reaction I purchased the taupe eyeliner. It is much lighter than the espresso. Almost too light for an eyeliner but it works and I've gotten used to it. Also, it is a much softer texture than the espresso. All three products are amazing and I would definitely give them a try if you have a soy or gluten allergy.

Soy free and easy to apply. Totally non-irritating will be getting more colors. Thanks for a great product.