I have been using this foundation for over ten years. I have african american skin which is olive toned, so i use shear honey shade. I first cleanse, tone moisturize, then use a concealer, then brush this stuff on. One tip is make sure that the moisturizer and toner is fully dried befoee applying. It is natural looking, glowing on my skin,and a perfect complexion complementer. You can use it to shade cheekbones a little bit too. It also makes my skin healthier. The zinc calms and soothes, and the minerals protect. Never any allergy to it and it doesnt block the pores. I eat raw vegan and use no chemicals, and I can truly say this is makeup you can feel good about!

I have been using this product for years. I absolutely love it. This powder foundation lets my face breath while still providing the right amount of coverage. I wouldn't use any other product.

I have been using this loose powder foundation for quite a few years now, because I like using non-toxic ingredients on my skin. My skin loves this stuff! The coverage is wonderful, and yet it doesn't look like I have any make-up on at all. The color matches my skin tone, so it's a very natural look. I won't use anything else! Thank you Ultra-Pure!

I have tried all drugstore brands over the years, tons of expensive brands at sephora, and comparable healthy brands like CoverFX, nothing compares to this powder foundation!! The best coverage, that's soft, blendable and lasts all day. I use an illuminating spray over it and the result is flawless. I bet a fine mist setting spray would work as well. I get so many compliments on my skin. <3

Wonderful color, wonderful coverage that lasts. Very gentle on my breakouts and does not irritate the skin. This is by far the best foundation I have ever used and I will continue to use it. It does not cause breakouts and has helped to heal my skin.

Had ongoing skin problems when a friend suggested pure makeup. Tried several until I found this product which is the BEST. Good wear good color match reasonable price considering how much you get as it doesn't take a lot to look good. If in doubt try this product it has helped my skin in just a matter of days and now I friends asking what I have done.

The best makeup I've ever used! Smooth coverage, even appearance and hypo-allergenic. Simply beautiful!!!

Thanks for the quality and care you put into you cosmetic line! It makes a beautiful difference :)

I am very sensitive to almost everything and I receive no reaction to this product!

Introduced to UltraPure about 2 years ago. Have problem skin - rosacea, splotchy - and this produce not only looks natural and helps hide/erase those skin issues - it helps to keep skin healthy. Great products.